Goodguys has confirmed the Heartland Nationals will return to Des Moines, Iowa, at the Iowa State Fairgrounds for a multi‑day automotive celebration. The 2025 event will feature the traditional car show, autocross, swap meet, and vendor displays, with a full weekend schedule to be announced.
Des Moines attendees will find a jam‑packed weekend headlined by the familiar show field and the roaring autocross course. Organizers promise a broad range of vendors, swap spaces, and a dedicated kids and family zone. While weather remains a factor, spectators can rely on a steady stream of award announcements and featured marquees throughout the days.
Event Highlights
The Heartland Nationals at the Iowa State Fairgrounds will use the familiar signature layout, with show cars arranged along the main concourse and competitor paddocks behind. Organizers have arranged a full weekend schedule that includes judging, awards, and a driving program on the autocross course. Fans can expect extended hours and a steady flow of activations from partner sponsors.
Advance tickets will go on sale ahead of the event, with multiple price tiers for car owners and spectators. Organizers emphasize safety protocols and on‑site medical staff, ensuring a family‑friendly atmosphere. Shuttles and ample parking are expected to ease access from nearby highways, while food trucks and merch booths enhance the overall experience.
On-site Action
Groups of show vehicles will fill the main lot, with entrants judged across multiple classes. Spectators can watch the autocross heats and street‑ride showcase throughout the weekend. Special interest displays will spotlight classic pickups and hot rods, underscoring the event's diverse range of vehicles.
Local hotels and restaurants expect a boost from thousands of gearhead visitors converging on Des Moines, bringing incremental dollars to the region. The event draws collectors, families, and travel enthusiasts, many turning the weekend into a mini vacation. Community groups plan volunteer opportunities and pre‑event dealership tours to maximize engagement.
Goodguys will provide live updates through social channels and the event app, keeping fans across the country informed about class results, feature attractions, and schedule changes. Field cameras and volunteer reporters will capture highlights, with full results posted after judging concludes. Local media partners are set to offer extended coverage during the weekend.
